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Tech & Startups 📍 University College Cork; Munster Technological University; South East Technological University

ENTIRE 2.0 boosts AI use for Irish SMEs and PSOs

The ENTIRE 2.0 initiative has been launched to enhance AI and digital technology adoption among Irish small and medium enterprises and public sector organisations. This programme, unveiled at University College Cork, expands support with new funding and collaborative national efforts.

• ⏱️ 2 min read
ENTIRE 2.0 boosts AI use for Irish SMEs and PSOs
The second phase of the European Digital Innovation Hub, ENTIRE 2.0, was officially launched on 4 September 2026 at University College Cork (UCC). This expansion introduces an enhanced suite of services designed to assist Irish SMEs and public sector organisations in adopting Artificial Intelligence (AI), data analytics, cybersecurity, and other advanced digital technologies.

ENTIRE operates as one of Ireland’s four European Digital Innovation Hubs (EDIHs), supported by a €23 million funding boost for 2026–2029. The consortium, including Tyndall National Institute, Walton Institute at South East Technological University, Skillnet Ireland, Munster Technological University, and UCC, collaborates with the other Irish hubs—CeADAR, FactoryXChange, and Data2Sustain—to drive the country’s digital transformation in line with the National Digital and Artificial Intelligence Strategy.

A major ambition of ENTIRE 2.0 is to help organisations navigate the rapidly changing AI landscape by offering expertise, experimentation opportunities, financial guidance, and skills development focused on responsible AI use and regulatory compliance. The programme supports national goals of achieving a Basic Digital Intensity level for 90% of SMEs and encouraging 75% of businesses to adopt AI, cloud computing, and big data technologies by 2030. ENTIRE 2.0 also contributes to the EU’s Digital Decade objectives, enhancing digital skills, infrastructure, business innovation, and public service digitalisation across Ireland.
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