Understanding consumer preferences for high quality Irish apples
Researchers from Teagasc and ATU are investigating the specific traits that influence Irish shoppers when selecting apples. The team aims to align domestic production with consumer expectations to ensure long-term success for local fruit growers.
Source:
Teagasc Agricultural News
•
⏱️ 2 min read
A collaborative study involving Alberto Ramos Luz, Jean do Prado, and Francesco Noci has delved into the complex factors influencing apple consumption across Ireland. By surveying nearly 900 adults, the researchers identified that taste and freshness remain the primary drivers for purchase, yet these qualities are often determined long before the fruit reaches the supermarket shelf. The findings suggest that consumer preferences are not static, but rather exist along a spectrum influenced by visual appeal, flavour balance, and texture.
Rather than categorising shoppers into simple profiles, the research highlights that individuals often balance competing priorities, such as price, origin, and variety, depending on the occasion. The study revealed that while appearance—specifically vivid, bright red colouring—significantly impacts initial selection, it does not guarantee a repeat purchase. Consequently, the team emphasises that growers must focus on a combination of consistent eating quality and aesthetic appeal to meet the nuanced demands of the modern Irish market.
To build upon these insights, the research team will conduct a series of sensory trials in Carlow and Galway. These upcoming events will invite participants to evaluate real fruit, bridging the gap between visual expectation and actual eating experience. Further details regarding how to participate in these tastings and contribute to the future of the Irish apple industry are available on the official Teagasc website.
Rather than categorising shoppers into simple profiles, the research highlights that individuals often balance competing priorities, such as price, origin, and variety, depending on the occasion. The study revealed that while appearance—specifically vivid, bright red colouring—significantly impacts initial selection, it does not guarantee a repeat purchase. Consequently, the team emphasises that growers must focus on a combination of consistent eating quality and aesthetic appeal to meet the nuanced demands of the modern Irish market.
To build upon these insights, the research team will conduct a series of sensory trials in Carlow and Galway. These upcoming events will invite participants to evaluate real fruit, bridging the gap between visual expectation and actual eating experience. Further details regarding how to participate in these tastings and contribute to the future of the Irish apple industry are available on the official Teagasc website.
0 views